Introducing new sales strategies or tactics is always difficult – for seasoned vets and newbies alike. With new, more efficient methods evolving everyday, it can also be difficult to keep up, too. Traditional sales training techniques are quickly becoming a thing of the past. In order to stay ahead of the curve, you’ve got to adapt as your audience adapts.
Author Dan Perry knows a thing or two about sales training. In his article all about the death of traditional sales training techniques, he emphasizes the importance of “buyer centric content” and utilizing the multiple channels of learning that are available in our infinite world of technology. Tools like 3 minute podcasts, role playing, and interactive webcasts are all extremely valuable, contemporary tools for a sales rep who must thrive and distinguish themselves in the field next to hundreds (or even thousands) of other healthcare sales reps.
One thing Dan Perry doesn’t reference, however, is that there is another element to throw into the mix: data analytics. So much of the day-to-day operations in any industry rely heavily on influxes of data and metrics these days. Whether someone is monitoring the reach of a Facebook ad or interpreting the differences in how much time a client met with someone. What if we could take existing sales training tools and bundle it with metrics and insights? We could teach a rep about all kinds of vocabulary and conversation techniques, what to do to increase their client base, and also how to do this effectively. Not only that, we provide them a detailed prescription to fully close the deal – all automated based on behavior plus data.
What if your reps could learn valuable, powerful insights about your customers all in real time, on the spot, at a doctor’s office while waiting for a meeting? We’re talking about all the things, as a rep or a manager, that you’ve thought in the back of your mind like, “I really wish I knew ______ about Dr. ‘Smith’.” What if you did know? What could your business look like then?
You don’t have to spend hours and hours pouring over Internet searches looking for information anymore. ProSellus Linx puts all the information and data you need at your fingertips on your mobile device. This tool is the” holy grail” for sales acceleration for you as a sales rep and for your organization. If you don’t use the advanced tools of today to build the business of tomorrow, someone else will. If you want to avoid becoming old news, email me at scottwalle@prosellus.com for more information.
